RCB Becomes Most Followed IPL Team on Instagram, Crosses 18 Million Followers

BENGALURU: Royal Challengers Bengaluru (RCB) has solidified its position as the most followed and popular IPL franchise on Instagram, surging past its rivals, to achieve a remarkable 18 million followers. This milestone underscores RCB’s unparalleled ability to connect with fans and drive engagement with their unique and quirky content, transforming social media into a powerful engine for commerce and brand growth, according to a release from Royal Challengers Bengaluru.

In November 2023, RCB trailed behind Chennai Super Kings (CSK) and Mumbai Indians (MI). However, the team’s dynamic content strategy and unwavering fan loyalty have propelled them to the forefront, surpassing CSK’s 17.7 million and MI’s 16.2 million followers. RCB reached 17 million followers on March 23 and went on to breach the 18 million mark in just 10 days.

This meteoric rise reflects RCB’s commitment to delivering captivating and interactive experiences that resonate with a global audience. Contributing significantly to this momentum was the team’s recent historic victory against CSK on their home ground, a triumph 17 years in the making, which ignited a wave of fan celebration and social media frenzy.

Here’s how all 10 IPL teams rank in IG followers!